Attention to
Alzheimer's: are you in tomorrow?
This Monday is World Alzheimer's Day. The
day to draw attention to Alzheimer's disease. For this day Mart Visser and
Frans Molenaar designed The Alzheimer SOCKS.
I can hear you think: why two different
socks? That's exactly what it's about. Alzheimer's patients suffer daily with
confusion, and to symbolize this confusion, this pair of socks is invented.
In the Netherlands, one of five people gets
in contact with Alzheimer's disease, or another form of dementia. Yet too
little is spoken about Alzheimer disease according to Alzheimer Netherlands.
Therefore, tomorrow, extra attention is asked for Alzheimer's, the impact on
patients and their families and the importance to study drug. And so the
foundation calls everyone to tomorrow proudly wear two different socks. Then
share this with a photo on social media with the hashtag #AlzhemerSOCKS en make
Alzheimer discussed!
Watch the PR-film!
You can also buy the special Alzheimer
SOCKS for € 6.99. The profit of the socks will be donated to Alzheimer
Netherlands and benefiting research into the disease. With this kind of
marketing and social media strategy they try gain as much photos and awareness
for the foundation.
Do you think this action would be as good
as the ice bucket challenge?
You can find the website here: http://www.smart-socks.nl
Bonnie Thonus
I don't think this will gain as much attention as the ice bucket challenge. This action is limited to a date, the ice bucket challenge wasn't. Also, you could invite people to join the ice bucket challenge, with this action it's only up to you.
ReplyDelete- Margo van Gils -
Obviously this campaign didn't get as much of (social) media attention as the ALS ice bucket challenge. I've watched the PR-film and there were two remarkable aspects:
ReplyDelete1.) Frans Molenaar dies as a consequence of the Alzheimer disease (didn't even know that).
2.) The intention of wearing the two different socks was to get the conversation about Alzheimer started. I don't think that this campaign increased awareness of what the disease actually does and who is affected by it. In the same line, I think a lot of people participating in the ALS ice bucket challenge focused on the stunt and not the disease. So maybe both campaigns lacked on the 'increasing the awareness' part.