Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts

Friday, September 11, 2015

Adieu 'Madame Pee Pee'

After the Dutch company 2theloo opened its first toilet doors in the Kalverstaat in Amsterdam (2011), they grew out to having 200 toilet stores globally. This summer 2theloo popped up in the city of love Paris, where they took over some of the lavatories. Unfortunately 2theloo didn't show much love for the lavatories' longstanding staff, whom the French traditionally refer to as 'dames pipi'. 

Twitter users have posted Tweets about the 'dames pipi' demonstrating.The 'dames pipi' even brought a civil suit to court, which got referred to a higher judge. According to NOS news they feel like "they have been thrown away like old mopping rags".








A spokesperson of the company claimed that this isn't just a regular takeover, but “we are a real game changer”. It really is a game changer as France24 states that 2theloo is ignoring the French (and European) law which governs the transfer of employment contracts from one contractor to another!

How 2theloo communicates this takeover through their spokesperson is remarkable:

“We represent a new way of exploiting lavatories. In the negotiations with the local authority of Paris they asked for a new concept”
 
This statement is clear cut and seems quite honest to me. They are not beating around the bush about their business vision..but it leaves out the fact that sadly enough 11 'dames pipi' had to stop working abruptly..

The spokesman's reaction on this case isn't sufficient for everyone as 2theloo is being asked on the company's Facebook page what 2theloo is going to do about the situation of the 'dames pipi' and if the ladies will get offered a job at their company (see below). What do you think the reaction from 2theloo would or should be? Should they stick to their straightforward business vision only or should they show some compassion for the 'dames pipi' too?





                                      Bye or see you soon?




By the way..If going 2 the loo really is an extraordinary experience like they claim it to be, I can't tell. According to their website it should be even better than at home. Maybe I will check out the concept one of those rainy shopping days in Amsterdam to rate this game changers' concept.....





                                            Source: yelp.com



Margarita Jansen

Wednesday, September 2, 2015

The Year of Transparency

Last Wednesday Edith Schippers, Minister of Health, Welfare and Sport, was a guest at the talk show Linda's Zomerweek in which Linda de Mol receives several dutch people to talk about their (personal) lives. The news organization NOS tells us that Minister Schippers needs to write a letter to the House of Representatives of the Netherlands, explaining why she recommended a creme from a clinic that is closely linked to a commercial hospital-health care provider. 

                                                            © RTL



Furthermore NOS stated that SP politician Leijten thinks that the credibility of Minister Schipper is at stake. Schippers is the same Minister that has a popular face in the “Year of Transparency”, while she is an advocate for transparency about the ties between doctors and scientists on the one hand and the pharmaceutical industry on the other hand. Is Minister Schippers allowed to recommend a creme from Bergman Clinics at Linda's Zomerweek? Do I sense some clandestine advertising?



In my opinion Minister Schippers should at least explain her television performance in relation to the creme in an well over thought open letter (hello PR agent). This action just doesn't seem to fit into this “Year of Transparency”.

Margarita Jansen