Who is the one to blame?!
When
the public is faced by crises, like environmental disasters, someone will be
held responsible. There will always be the desire to find those to blame.
Usually there will be one or a select group of companies that everybody will
point to, and who will have to take responsibility. This week we have seen that
the exact opposite happens when a possible threat of a crises is taken away.
Shell has decided to leave the Alaskan Arctic, where they have been looking for
oil and gas on the floor of the Chuckchi sea.
The result of this decision is that
there are now several groups that are celebrating not only their decision, but
also that they are responsible for Shell leaving the Alaskan Arctic. According
to Shell, the decision was based on the fact that the project was too expensive
and simply too complicated.
Shell has always been used to their
projects being very costly and facing many obstacles, like corrupt countries,
extreme climates, and very difficult working environments. Yet the extreme cold
and disappointing results have lead to this project being written off as a
failure.
Greenpeace would like to think
otherwise. Greenpeace has been leading protests against the dealings of shell in the
Artic for a while now. They are now celebrating Shell leaving, and they take
the full responsibility. Greenpeace
UK executive director John Sauven has said about their victory the following:
“Big oil has sustained
an unmitigated defeat. They had a budget of billions, we had a movement of
millions. For three years we faced them down, and the people won”.
But Greenpeace is not the only one celebrating.
Also the pensionfund
ABP is celebrating and claiming responsibility, though not as openly as Greenpeace
is. ABP is a large shareholder of Shell, and has openly criticized and rejected
the project of Shell. This is of a more economic reason. The project was not
certain of financial gain, but came with a big risk of environmental disasters.
In the difficult to access area, the cleaning up of a possible environmental
disaster would come with too high costs. Shell leaving the Alaskan Arctic is
according to ABP a result of their efforts.
Though both Greenpeace as ABP will most likely
have had at least some influence on this decision, Shell takes full
responsibility. But why would they not. Shell has been solely held responsible
for various situations that made them look bad, even though other parties has
responsibility too. Why would Shell not take sole responsibility when the
situation makes them look good?!
One
thing though…rumour
has it that the only reason the sweet adorable polarbears are saved is the
significant drop in the oil prices, which made the whole project far from
profitable. But who will know?
Nine Hemmen
Interesting case. I guess as an outsider of the organization you will never know what actually happened - pressure from groups as Greenpeace, or just too little financial gain in the Arctic.
ReplyDeleteHowever, I do wonder if Shell should have just thrown Greenpeace a bone here, by stating they were right and that is why they are leaving. This way, Shell might get a better relationshp with Greenpeace, who will feel like they are taken seriously. This might be beneficial in the future, so they have some leverage.
- Lotte van der Sijs
It would be really interesting how the frame building process in this case takes place. As several interest parties are trying to dominate the public understanding of Shell's decision to leave the arctics (for now).
ReplyDelete