An important
detail is that the PR deal comes after a multi-million dollar corruption
scandal, which triggered continuing demonstrations against the Honduran government. The protesters are
calling for the resignation of the President of Honduras.
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| Demonstrations against the Honduran government in July this year |
What makes the PR assignment even more controversial
is the fact that earlier this year Ketchum decided not
to renew their contract as the global PR agency of Russia. The PR firm no
longer executes PR activities for the Russian government.
Ketchum did not respond to request for comments after
the news was launched.
What do you think? Is Ketchum doing the right thing by
starting a PR assignment for the government of Honduras? Or can the deal just
be seen as a challenging PR assignment? And should Ketchum have responded to the comments concerning the deal?
- By Iris Kromwijk
Public Relations and ethics is a complicated issue, cases like this may well serve for assignment 2.
ReplyDeleteThe right thing? Well that opens up a whole new debate about ethics in PR. However, the primary focus of Ketchum will be to make sure these corruption scandals are kept within manageable levels. Challenging? Certainly. However, as Ketchum have already undertaken assignments from Russia, I see no particular reason why this can't be a successful relationship.
ReplyDeleteAndrei Rydzkowski
No, and Ketchum often does not do the right thing. For example: http://www.huffingtonpost.com/stacy-malkan/pr-firm-attacks-organic-food-then-pitches-itself-to-organic-companies_b_9462308.html
ReplyDelete