Example post

As we understood some of you find it difficult to come up with practical cases related to PR from actuality (good sources are: PR blogs - google them!; newspapers, professional communication media, internships, etc), here is an example:

Yesterday I found the following case on the website of  the Dutch communication professionals magazine Communicatie.

Ryan Air ground personal made a silly joke by drawing a giant penis in the snow, next to the plane they were working on. Of course passengers complained about it at Ryan Air HQ.

The management responded to this potential reputation crisis with the following statement:

'While our ground crew excel at industry leading 25 minute turnarounds, art isn’t their forte, as they’ve clearly forgotten to draw wings on their snow airplane’.

According to communication online, the website I found this on, this was a 'brilliant' response. And in terms of framing and crisis communication, I must agree with them. Do you agree?

Pytrik Schafraad