tag:blogger.com,1999:blog-2219207578692708576.post3299391047306254030..comments2019-11-14T00:00:19.086-08:00Comments on PRMediaandthePublic20152016S1: #AskNestle develops into PR disaster Pytrik Schafraadhttp://www.blogger.com/profile/05024344663284523661noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2219207578692708576.post-30438107319535892402015-09-28T02:24:19.401-07:002015-09-28T02:24:19.401-07:00This is indeed a good example of how a well-intent...This is indeed a good example of how a well-intentioned PR campaign went wrong. However, I do think that Nestlé could have anticipated this level of response if it conducted proper market research. By having a misunderstanding of the sentiments within their audience, Nestlé was unable to make a correct judgement about the number of outrage this campaign would have created. Additionally, the campaign should also have build up more subtle by first building on the awareness of the topic via a television or other, less-interactive, campaign, and then opening up the debate for the public. I think that by choosing a more subtle approach and conducting better research for its market, Nestlé would have been able to avert some of the critism it now received. <br />- Marc DolsPierre Bourdieu does PRhttps://www.blogger.com/profile/04014957642491052315noreply@blogger.com